20 July-20 August 2020
Home & Gift 2021
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Recent News

Jordan Evans / 21 Jul 2020
BEHIND THE BRAND Tweedmill
For decades Tweedmill has been delighting buyers and customers alike with their gorgeous...
Jordan Evans / 01 Jul 2020
Home & Gift Virtual schedule revealed
The organisers of Home & Gift have announced the launch of Home & Gift Virtual 2020, a t...
Celine Dibert, Press Loft / 24 Jun 2020
Getting ready for Christmas PR
Christmas happens twice in the world of PR. Every year, around mid-June to mid-July, bra...
Jordan Evans / 24 Jun 2020
Behind The Brand: Devaiya Oils
After experiencing the benefits of essential oils for herself, Ruby Sagu knew she needed...
Jordan Evans / 23 Jun 2020
Gift of the Year launches Gifts of Hope Awards
The Giftware Association has been so inspired by the specialist products, ranges and he...
Caroline Gardner / 10 Jun 2020
The Art of Journaling with Caroline Gardner
There are plenty of reasons that journaling is on the rise and becoming increasing popul...
Jordan Evans / 09 Jun 2020
#GiftThemThanks: New campaign ‘gifts’ back to key workers
The Giftware Association (GA), is calling on its members and gift companies across the U...
Jordan Evans / 04 Jun 2020
Meet The Maker: Sue Pryke
With a background firmly rooted in the crafts, Sue Pryke has built a career that has see...
Jordan Evans / 28 May 2020
4 Free Tools for Amazing Content Creation
From engaging blog posts to a captivating social media strategy, it’s never been more ...
Ian Pattison, Google Cloud / 27 May 2020
The Future of Retail: 2020
Ian Pattison, Head of Customer Engineering, Retail CPG & Travel at Google Cloud has shar...
Jordan Evans / 26 May 2020
NEW PRODUCT LAUNCH: The sculpture celebrating and supporting the NHS
Created by sculptor Thomas Meadows and the artisans in their Exmoor workshop, Clapping H...
Jordan Evans / 21 May 2020
Facebook shakes up the world of e-commerce with the launch of Shops
Shaking up the world of e-commerce with the launch of Shops, retailers will now have the...
Halcyon Naturals / 15 May 2020
The Halcyon Naturals simple guide to lifting low moods
Mood management can be easily done at home as part of your daily routine to stay in happ...
Jordan Evans / 13 May 2020
How Instagram is helping foster small business love
This week Instagram launched their ‘Support Small Business’ sticker, giving its user...
Jordan Evans / 12 May 2020
3 reasons you should have a Pinterest marketing strategy
Used by more than 300 million people world-wide each month and reporting a 60% year-on-y...
Tea Robinson / 05 May 2020
BEHIND THE BRAND Eleanor Tomlinson
With over 200 bespoke commissioned artworks under her belt, Yorkshire born & bred artist...
Jordan Evans / 30 Apr 2020
HOME & GIFT LAUNCHES HARROGATE @ HOME
The organisers of the Home & Gift show have today announced the launch of Harrogate @ Ho...
Kat Maclennan / 24 Apr 2020
How to Plan for an Impactful Re-opening
As a Visual Merchandising Consultant, Kat Maclennan has spent her career collaborating w...
Jordan Evans / 22 Apr 2020
BEHIND THE BRAND We Love Seasons
We Love Seasons focuses on offering contemporary products for Easter, Halloween and Chri...
Jordan Evans / 17 Apr 2020
BEHIND THE BRAND BESPOKE AROMA
Education worker turned aromatherapist, Jo Evans, owner of Bespoke Aroma, launched her v...
Charlotte Simpson / 16 Apr 2020
Top Tips for using Instagram Live and Live Video for your brand
Many may be a bit hesitant as the word ‘live video’ can be out of someone’s comfor...
Catherine Erdly / 16 Apr 2020
4 steps to create a plan of action to help your business thrive
We are living in extraordinary times. The impact on everyone's lives have been immediate...
Jordan Evans / 09 Apr 2020
BEHIND THE BRAND Peper Harow
Ensuring customers are stylish from top to toe, with their lovely range of stylish socks...
Kate Hardcastle / 08 Apr 2020
5 WAYS HOME & GIFT EXHIBITORS AND RETAILERS CAN SURVIVE THE CURRENT CLIMATE
Kate Hardcastle MBE, often referred to as The Customer Whisperer, is a leading expert in...
Kelly Grant / 07 Apr 2020
HOME & GIFT 2020 POSTPONED TO 2021
As a consequence of the ongoing impact of the COVID-19 (coronavirus) pandemic, Home & Gi...
Jordan Evans / 02 Apr 2020
BEHIND THE BRAND VENT for Change
The brain-child of environmental and social entrepreneur, Evan Lewis, Bristol-based VENT...
Jordan Evans / 01 Apr 2020
A Celebration Of Snail Mail
As we move into April the US is celebrating National Letter and Card Writing Month but, ...
31 Mar 2020
Harrogate Convention Centre commissioned as temporary NHS hospital
You may have seen some media reports regarding one of the Home & Gift Show’s venues, t...
Jordan Evans / 25 Mar 2020
BEHIND THE BRAND Little Blue Nest
Uninspired by the abundance of typical baby textile patterns on the market when she beca...
19 Mar 2020
COVID-19: Home & Gift 2020 to run as planned
Home & Gift Harrogate has been a key date in the retail calendar for 60 years, bringing ...
PR Dispatch / 20 Mar, 2020
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3 ways for small businesses to move forward in uncertain times

The current challenging and tough climate is forcing a lot of small business owners to focus on what they can accomplish today opposed to in three months or in a year. While it's very hard to plan ahead at the moment and think clearly, one area that is more important than ever to dedicate your time to is PR.

Whether that's joining in on an online conversation or pitching your brand to press, keeping your awareness going means that you'll be able to stay visible.

Here we share some tips to help you move forward in these uncertain times.

Staying at home= more online content
because people are spending more time at hom the demand for at-home entertainment has increased, putting more pressure on the media, digital in particular, to produce more frequent and more tailored features.



redonline.co.uk


During this uneasy time people's mindset and priorities will be shifting. The press understands that they will need to adapt their content to what's happening right now and a lot of editors are turning to their readers asking what they want to read and see.



Time Out London is changing from TimeOut to TimeIn. Stylist Magazine have launched the initiative Working from Home with Stylist covering practical, reassuring and valuable advice and content. Stylist’s sister email brand Stylist Loves has also renewed and sharpened their focus on fashion, beauty, food and interiors to bring their subscribers great ideas and great products. 

Press are also doing what they can to raise smaller brands’ profiles and there’s been a notable increase in features putting the spotlight on indie brands including WhoWhatWear and Stylist Loves.


whowhatwear.co.uk


With consumers turning to press and social media for entertainment this is a great time to ramp up your online press presence. Prioritising your PR strategy now will help you stay on the forefront of people’s mind, even if they’re not buying at this exact moment.

It is also good to use this time to build a rapport with the press beyond email pitching. They are likely to be spending more time on social media and by interacting with relevant editors via Instagram or Twitter you’ll be able to capture their attention and nurture long-lasting press relationships.

Remember to bear in mind how relevant your products are at this particular time. Be more careful than ever about the wording you use in your communication to press as you don’t want to risk leaving a bad taste or damaging your reputation. The same applies for your marketing strategy.


Rethink your marketing and be mindful
While it’s not business as usual for anyone, you shouldn’t feel guilty for marketing your business. You need to do what you can to stay afloat, and both marketing and PR is vital now. But be extra mindful as to what you post. Limit your posting, soften your communication and make sure to ditch any sales-heavy and tone-deaf marketing campaigns and promotions. We’ll all be looking for added meaning and you’ll need to rethink your messaging so that you speak to your audience in a human, thoughtful and honest way.





@kankan_london



Do you normally schedule your social media content? Because the effects of the pandemic is evolving rapidly, pre-scheduled content should be replaced with real-time posting for now.

Everyone is being affected by the current circumstances and you also shouldn’t feel ashamed about sharing some of the challenges you might be facing. Don’t feel like you have to openly talk about specific numbers, but share what you’re comfortable sharing.

 
Show your support
Because most small businesses are feeling worried about what their future holds, supporting other businesses is more important than ever. Use any opportunity to put the spotlight on other indie brands. From joining in on online conversations and campaigns to rounding up your favourite brands through your Instagram Stories, now is the time to use your voice to support you fellow small business owners and their teams. Don’t underestimate how powerful your voice is and how helpful any little effort can be. 




@wearetrouva

PR Dispatch is a small business too and the best way we, as a business, are showing our support is by making as much useful and actionable content free to small businesses right now. We have our PR Power Hour (usually £24) and additional webinar both free at the moment as well as discounting our services with the code ‘supportsmallbiz’.

We know times are tough but as a community we can weather this storm together and we will all come out on the other side.


 
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